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Fine tuning a domain name |
OK, so now you’ve found the domain name you want, but someone else owns it. Can you still get it? The answer is a qualified YES. You can still possibly register that coveted name even if someone has beaten you to the punch. In the next article we will discuss how to go about registering a domain name that is already taken. But for now, lets look at some alternatives to that:
Hyphenated Names Sometimes it is a good strategy to just take the same domain name and hyphenate it as in turning bobsautoparts.com into bobs-auto-parts.com. Is it always the best strategy? Yes and no. If you are dealing with an already well known name, generally the answer would be no, as most web surfers would usually just enter the non-hyphenated version in, and end up at your competitors’ website instead. Not a good strategy. Also, the longer the name you have chosen, the more tedious and error prone it becomes for the surfer to type in the name correctly, again foiling the chances that they will end up at your website. Definitely shorter is better. But if the name you have chosen is already taken and there is no chance of getting it from it’s owner, and the owner either has no website or a poorly designed one with little traffic, this can be a good strategy in purchasing a name.
Longer or Shorter Domain names can be up to 67 characters long. At 63 characters, thelongestdomainnameintheworldandthensomeandthensomemoreandmore.com claims to be the longest domain name in the world, and it may very well be. But who would want to type it into a browser? Your domain name must feature a name that in a few words encapsulates the purpose of the site. It is helpful also with search engines. In as few characters as possible the name of the site, the purpose of the site, and the keywords of the site have all been neatly put together in a domain name. Shorter is better here. Nuff said.
Brand Name or Generic The answer here is it depends. If your business is your brand, of course it is the best possible strategy to try to register that domain name. For instance, Nike.com is a well known brand name site, although there is nothing in the domain name to suggest that it is a site about shoes. Still, Nike is such a well known brand name to the public that people automatically know what they will be shopping for when they get there. If your brand name is well known, definitely try to obtain your brand name as a domain name. But if you are Nike or Coca Cola don’t discount the idea of buying shoes.com or soda.com if they are available as well. People often search the web using generic terms, more so even than brand names. A person is more likely to search the internet for shoes or footwear or sneakers than to search by a single brand name, even one as big as Nike. So if possible cover all the bases, but a generic name if your business is new or not yet well known can get better results, if you can find a good one. |
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Greencab Pizza's website was contracted to us by Mr. Rob Rubina, the PR manager of Greencab Pizza. Greencab Pizza is a huge success in the Pizza Franchise industry and having a website will strengthen their marketing. Ecotribe Online made a design and theme that will compliment their company colors which is green (obviously). The website is used to established Greencabs online presence and campaign their affordable pizza / affordable franchise theme.
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The Noizytoyz project started when Andy, the band vocalist saw our ad and called us up. Noizytoyz is a canadian based Filipino band. We actually heard their music and they are really good. They got this alternative funky cool touch to their music. Andy is very easy to work with. And we are also thankful that they put their trust on us to develop their site. They wanted a site that showcase their music, videos, news and updates and alittle about themselves. We inregrated an MP3 player module and a video module to their CMS site. They actually liked how the site turned out. Well, to see what we've done for them, visit www.noizytoyz.com.
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SHRM website was developed with the colors of land and sea in mind. Because SHRM provides quality land and sea based manpower services worldwide. The concept ends up havibng a grey and blue color to illustrate the design they need. EcotribeOnline created a CMS based website for SHRM for easy updates. Also we integrated a job posting and online application module to make it easier for job applicants to apply online. We also made 4 alternating headers and a random footer image to make the sites' content fresh. Not to mention an attractive flash banner on the side to attract visitors. We also scheduled for a photo shoot to make the site more personal. Before we actually got the web design project from SHRM, we also made the design for their corporate folder. Because they actually liked what we have done with the folder, they also granted us the web development for their site.
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Mr. Regino Gervacio owner of Absmart Digital Technologies has requested for a clean and simple design to showcase their products and services. He also wanted it to be easily updated. EcotribeOnline addresse his concerns by giving him a CMS based design with with a simple touch of attractive colors to complement Absmarts logo. Also a simple flash banner was created to attract visitors while maintaining its simple and professionsl look. You may visit their website at www.absmartph.com . Absmart is in the business of providing and installing CCTV-Security and Surveillance Products.
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PSPI or Payroll Service Providers, Inc. one of the Philippine's leading payroll system provider has launched their website with the help of EcotribeOnline.com as the developer. They want a simple yet informative website that is functional and elegant. You may visit their website at www.pspi-payroll.com.
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